Blog: This $3 mascara is so popular, one tube sells every 10 seconds


Adrianna Barrionuevo

·2 min read

Yahoo Life is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

This mascara has quite a fan club. (Photo: Ulta)
This mascara has quite a fan club. (Photo: Ulta)

Full, fluttery lashes can transform your look in just seconds. So it comes as no surprise that Ulta shoppers are buying up mascara — and there’s one in particular that’s trending above the rest.

Essence Lash Princess False Lash Effect Mascara is an Ulta bestseller — and one tube of the stuff sells every 10 seconds. Even better? The already affordable mascara is on sale for just $3, down from $5.

Shop it: Essence Lash Princess False Lash Effect Mascara, $3 (was $5), ulta.com

“I love this mascara!” wrote one five-star reviewer. “Ever since I discovered it, it’s the only one I use! It makes my eyelashes so long and every time I use it I get compliments and get asked what mascara do I use. Thanks to this product I don’t even need to wear false lashes.”

So, what makes this mascara a step above the rest? For starters, the price. But also, the formula is ophthalmologist-tested and delivers everything you could want from a mascara.

Essence Lash Princess False Lash Effect Mascara. (Photo: Ulta)
Essence Lash Princess False Lash Effect Mascara. (Photo: Ulta)

Shop it: Essence Lash Princess False Lash Effect Mascara, $3 (was $5), ulta.com

The conic shaped-brush at the end of the wand seamlessly glides through each lash to coat it from root to tip. And there’s a reason for its “False Lash Effect” moniker: Just one coat is all it takes to achieve long, voluminous, defined and clump-free lashes.

One happy buyer raved it was better than high-end mascaras: “This is truly an amazing mascara. Better than high end. Price point….how? Highly recommend!”

The glowing “best mascara ever” reviews didn’t stop there either.

“Love love this mascara will never buy anything else again!” one shopper shared.

It even made one shopper reconsider getting false lashes:

“I was seriously thinking about getting eyelash extensions until I both this mascara!! It makes my lashes look full and long!” she writes.

In short: “Dramatic difference immediately! I couldn’t believe how long and full my lashes looked upon application.”

Shop it: Essence Lash Princess False Lash Effect Mascara, $3 (was $5), ulta.com

Read More from Yahoo Life:

Follow us on Instagram, Facebook, Twitter and Pinterest for nonstop inspiration delivered fresh to your feed, every day.

Want daily pop culture news delivered to your inbox? Sign up here for Yahoo Entertainment & Life’s newsletter.

Source: